Kia Motors (UK) Limited is the new sponsor of ITV's coverage of The FA Cup for the 2010/2011 season in a deal which builds upon the Korean car company's involvement with high-profile football events such as the FIFA World Cup.
The multi-platform sponsorship kicked off with the first round draw on the 24th October 2010 and will run throughout the 2010/2011 domestic football season.
Reflecting the passion Kia has for the beautiful game are three characters - Keith, Ian and Andy. Viewers will be able to follow these characters over the course of the season as they travel from game-to-game in the all-new Kia Sportage. The full line-up of Kia's new crossover model goes on sale on 1st November 2010.
Simon Hetherington, Marketing Director, Kia Motors (UK) Limited, said: "We're passionate about football at Kia and are delighted to sponsor coverage of the oldest and most prolific domestic football competition in the world. Kia has seen tremendous growth in recent years and this partnership is another great way for our brand to reach even more people."
Gary Knight, Brand Partnerships Director at ITV, said: "ITV is proud to be the home of live free-to-air football and The FA Cup is an integral part of that offering. We're really excited to have Kia Motors on board, across all of ITV's platforms, for what promises to be yet another great season for the world's most famous domestic football competition."
The activity will include broadcast sponsorship on ITV1, ITV1 HD, ITV4, online sponsorship and sponsorship across ITV's interactive and mobile platforms.
Once broadcast, the adverts will become available to view on Kia Motors UK's YouTube channel.Published 27 October 2010