Kia Research Shows Life's Big Conversations Happen Whilst Driving

Over the coming bank holiday break, 60% of motorists will be making journeys to visit family, friends, and to enjoy days out, according to a study.

53% of Easter car journeys take over an hours, meaning a lot of time sat in a car, which could easily lead to arguments. Kia research shows that 84% of Brits see car journeys as a perfect opportunity to cover "life's big conversations" - work, money, families and future plans.

More than two thirds (68%) of drivers admit that some of their most significant conversations have been initiated in the car, with 28% saying that important life decisions are made whilst at the wheel. One in ten drivers have made life-changing decision about marriage or starting a family over the duration of a car journey. 15% have decided about moving house following a conversation in the car.

Life coach Jeremy Milnes said: "A car journey creates a unique opportunity for us to express our thoughts and feelings freely. The car itself is an intimate, comfortable space where we feel protected from the outside world; what we say to each other in the car can't be overheard and is completely confidential, it belongs only to us and therefore can help bring people close together.

"Every journey has a beginning and an ending, which can be a useful frame for 'big conversations.' What we say, our ability to reflect and how we respond is given a time limit. A short car journey can help us to get to the point of our conversation, while a longer journey affords time to talk around a subject, consider an issue from all sides, leave the conversation for a while so we can distance ourselves from it and then return to it later."

Over the course of the Easter break, Britain's drivers will have made at least five journeys and 64% of these spent with partners. 42% of men and 53% of women plan on using their car journeys to rise important subjects.

Jeremy Milnes has this advice:

  • Agree the issue that needs discussing and make sure you have the time to do it justice.
  • Try to book end your conversation with a negotiated and agreed plan of action – it should have a beginning, middle and end.
  • Diffuse awkward subjects by suggesting a break for coffee or a snack
  • Pre-load your car's music system with your partner's favourite tracks and hit play if the conversation becomes too heavy.
  • If a conversation can't be resolved in the course of the journey, suggest putting it to one side and continuing the discussion later when everyone has had more time to think
Published 26 April 2011 Staff

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