Kia has today, 24th March 2011, has exported its 10 millionth car, a Snow White Pearl Kia Optima saloon, which has been shipped to the USA from Pyeongtaek Port, located 50 miles southwest of Seoul, South Korea.
Kia's Europe production facility in Zilian, Slovakia has also announced it has set a new output record, having produced 229,500 cars during 2010. That's a 52% year on year increase. They tell us that engine production has also risen, by 31% on last year, with more than 320,900 units being produced.
"The last year was an exceptionally positive one for Kia Motors, and we expect to build on our momentum through 2011," comments Benny Oeyen, Vice President Marketing and Product Planning, Kia Motors Europe. "These production success stories are a clear indication that Kia is designing cars that are relevant to the current market and that are highly desirable to consumers. The fact that half of our 10 million global exports have been achieved in the past five years is further proof that our design-led product revolution has achieved its aim of establishing Kia as a major player in the global automotive market.
"In Europe, the introduction of the new Kia Sportage has been a catalyst for our growth, with more consumers than ever considering the Kia brand for the first time. With the launch of the all-new Picanto and Rio models over the coming months, we are confident that we will see increasing numbers of 'conquest sales' moving forward," Oeyen concludes.Published 24 March 2011