Three SOUL concepts to reveal ‘fun’ side of Kia
Published: 19th February 2008
The Kia SOUL Burner
Defying traditional automotive classification, three new SOUL concept cars to be unveiled by Kia at the Geneva Show on 4th March 2008, will reveal a whole new individual and fun direction for the Korean brand.
The trio of concepts are closely related to an upcoming production model that doesn’t fit into the usual motor industry brackets and will encourage a whole new breed of Kia customers to build an emotional bond with their new car and with the brand.
The SOUL concepts will introduce ‘a world of possibilities’ for customising and personalisation to future Kia customers that will be delivered by the new model with its special appeal to the young-at-heart – whatever their age!
The SOUL Burner is the ‘bad boy’ of the concept trio complete with satin black finish and gloss dragon tattoos…
