With its extraordinary tradition, and ability to reinvent itself again and again, the Jeep brand is internationally recognised as iconic. This is reaffirmed today in 4x4 Magazine’s 4x4 of the Year 2012 awards, where the Jeep Wrangler wins the Icon class.
Now in its 22nd year, the magazine’s annual test of all the best four-wheel drive vehicles is a tough and comprehensive examination. But in the class categories the Wrangler proved top choice both for its off-road worthiness and its improvements in terms of comfort and refinement.
"Why is the Wrangler our Icons winner? Because once behind the wheel in the rough stuff, the Wrangler effortlessly confirms what makes a great off-roader,” says Nigel Fryatt, editor, 4x4 magazine. “Add that it's now civilised and comfortable to drive to the shops, and there really was no contest.”
“The Jeep brand stands for freedom, adventure, authenticity, passion and uniqueness, and it always has done – that’s what makes it such an iconic badge,” says Nigel Land, brand director, Chrysler Jeep UK. “I am delighted that Wrangler has been recognised once again for its remarkable ability and longevity, especially when the award has come from a panel of off-road experts.”
Built on 70 years of legendary heritage, Jeep is the authentic SUV with versatility and class-leading capability for people who seek extraordinary journeys when driving in extreme terrain as well as in the city. The Jeep brand delivers an open invitation to live life to the fullest by offering a full range of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.
2011 has been a special year for Jeep as it marks the brand’s 70th anniversary. Starting with the refreshed Jeep Wrangler and Wrangler Unlimited, 2011 has also been the year of the new Jeep Grand Cherokee fitted with the all-new MultiJet II 3.0-litre turbo diesel engine, and the refreshed Jeep Compass compact SUV.