Just weeks before the new Jeep Cherokee 2.8 CRD comes to Britain, the Chrysler Group has announced it will introduce the car to one of the most diesel-sceptical countries in the world – North America.
To encourage American acceptance of diesels, Chrysler Group will test the North American market with a diesel-powered Jeep Cherokee (Liberty in North America) in 2004, Dieter Zetsche, President and Chief Executive Officer of Chrysler Group announced this week.
The United States could reduce its oil use by approximately 800 million gallons and carbon dioxide emissions by eight million tons a year if Americans bought diesels at the same rate as Europeans, added Dr Zetsche. And he called on regulators and oil refiners to work together to resolve diesel emissions challenges that will be tested by new exhaust standards to go into effect in 2006.
"The best way to show our commitment to work together is to bring a modern, clean diesel passenger vehicle to market, which we intend to do," Dr Zetsche said.