"Can't get no satisfaction? That'll be because you didn't buy an XJ." That was the verdict of the BBC Top Gear Motoring Survey 2003. In the largest independent survey of motorists yet commissioned, Britain's most popular cars were rated for reliability, driving enjoyment and dealer service by Top Gear viewers and readers. The result was first place in customer satisfaction for the Jaguar XJ.
"Jaguar has beaten off stiff competition from Japan and Germany, and built the most satisfying car to drive without sacrificing one jot of pleasure from the ownership experience," the magazine stated. Jaguar's dealer network also drew praise: "Plus it's looked after by dealers who set the standard for service. A well deserved first place."
Commenting on the award, which is achieved on ratings for cars registered between September 1999 and February 2002, UK Managing Director Phil Popham, said: "What better foundation on which to build the reputation of the new XJ than for the outgoing generation to be described as offering an unrivalled blend of driving experience, dealer service and quality."
He continued: "The new all-aluminium XJ builds on these proven attributes to provide customers with improved quality, agility, ride, interior comfort and costs of ownership. I would like to add that this award provides well-earned recognition for our dealers."
The survey, carried out by a leading data management and analysis company, asked respondents to rank 137 cars from 35 manufacturers for mechanical, build, electrical and chassis quality, and dealer satisfaction and costs.
More than 43,000 drivers took part, completing a detailed questionnaire.
The full results of this year's survey are published in the December issue of Top Gear on 5 November and on the TV programme on 9 November.Published 10 November 2003