The Jaguar X-TYPE Estate was voted the overall 'Car of the Year 2004' by UKTV People viewers, during the live final on Monday 30 August.
Over 25,000 viewers voted via the web, SMS and Sky Digital’s red button during the three-day interactive voting event on UKTV People this August Bank Holiday. The X-TYPE Estate won the Family Car Category and went on to beat other finalists as popular as the Porsche Cayenne, Audi A6 and Porsche GT3 RS to win UKTV People Car of the Year 2004.
Viewers of UKTV People voted for their favourite cars over the weekend with the TV channel showing specially shot profiles for each car in four different categories (Sport, Family, Luxury, High Performance). There were five cars short listed in each category, and the overall winner was based on which car had the highest number of votes amongst the 20 cars.
Richard Hammond, Penny Mallory and Jason Dawe presented the award during the live finale on UKTV People, broadcast from an aircraft hangar on Kemble Airfield in Gloucestershire.
Jaguar’s X-TYPE Global Communications Manager, Jay Ward, who collected the award said: "We are delighted that the X-TYPE Estate came out top of the bunch in what was an extremely strong and competitive short list. This recognition is especially pleasing, as it was voted for by the public. I am also delighted for everyone responsible for the car's production here in the UK, they should all feel very proud that Jaguar came out top."
UKTV People’s Catherine Catton, says: "This event really captured the imagination of UKTV People’s audience, and being voted the winner of Car of the Year by the drivers is the biggest compliment any car could be given."Published 5 September 2004