Ocean’s 12, the much anticipated sequel to the worldwide box office success of Ocean’s 11, will be launched at the Monaco Grand Prix (22nd & 23rd May) exclusively by the Jaguar Racing team and key members of the Ocean’s 12 cast.
For the first time in Formula One, imagery from the movie will form a central part of Jaguar Racing’s presence at Monaco, with branding unique in its scale and scope appearing across the entire team, from team shirts, driver & mechanics overalls to the team’s pit-lane garage, as well as the cars themselves. It is the first time Hollywood has formed such a deep partnership with a Formula One team to reach F1’s worldwide TV audience of over 400 million for the season’s most glamorous race.
Jerry Weintraub, Producer of Ocean’s 12, said; “The Monaco Grand Prix is the highlight of the global racing calendar and Ocean’s 12 will be one of the most exhilarating, thrilling and stylish films of the year. This partnership reflects how Formula One is the perfect audience for us and Jaguar Racing the preferred partner. The cast can’t wait to see their names hurtling round the streets of Monaco at more than 250kph.”
The groundbreaking Monaco F1 launch stems from a partnership between Ocean’s 12 and Jaguar, Land Rover and Aston Martin - all of which take starring roles in the film. Released this December, Ocean’s 12 stars George Clooney, Brad Pitt, Matt Damon, Catherine Zeta Jones, Andy Garcia, Don Cheadle, Bernie Mac and Julia Roberts.
Joe Greenwell, Chairman and CEO, Jaguar and Land Rover, and Board Director Jaguar Racing, said: “Ocean’s 12 oozes style, sophistication and luxury – qualities integral with the cars in the movie. We’re bringing together Hollywood’s biggest movie of the year, the biggest race in the F1 calendar and some of our most desirable cars – it’s an incredibly exciting mix.”Published 21 May 2004