Jaguar Sales Success Continues

Jaguar sales volumes continue to grow at an unparalleled rate, with May yet another record month for the premium car manufacturer.

Spearheaded by the X-TYPE, which accounted for more than half of the new Jaguars sold in May, sales soared globally by 50 per cent compared to last year. In the first five months of 2002, Jaguar sales totalled 56,994 cars – almost 70 per cent up on the equivalent period in 2001.

Sales were strong across the board, with a number of countries recording marked increases. The UK showed one of the largest gains, with sales up by 105 per cent (119 per cent increase year to date), while the USA continued to break records with sales up by one third in May to contribute to a 62 per cent increase compared to the first five months of last year.

Other markets performing strongly included Italy, which was 137 per cent up in May (108 per cent year to date), Japan (130 per cent gain in May) and Australia (111 per cent increase year to date on 2001).

"Our sales volumes continue to increase at an exceptional rate," commented Jaguar Managing Director, Mike Beasley. "We are building on the strong base of our established models with the considerable success of the X-TYPE, which has now been on sale for a year and is attracting new customers to the Jaguar brand."

X-TYPE sales in May totalled 6,835 cars and Jaguar's compact premium saloon has so far posted almost 35,000 sales this year.

Published 17 June 2002 Melanie Carter
 

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