Record Six Months Sales For Jaguar

Best ever June sales helped drive Jaguar to a record breaking global sales success in the first six months of 2002. In the January/June period, the Coventry-based premium car manufacturer sold a total of 68,867 cars in world markets – a 63 per cent increase over the first six months of last year.

Sales in the United Kingdom doubled in the first six months of the year – from 7,866 cars sold in the January/June period 2001 to 15,763 cars in the same period this year. Sales in the United States, Jaguar’s biggest global market, increased by 61 per cent with Jaguar’s US dealers retailing 32,642 cars in the January to June period.

Japan was one of Jaguar’s fastest growing markets during 2002. Sales in this key market increased by 110 per cent. June sales in Japan increased by 148 per cent with Jaguar Japan selling 589 cars during the month – Jaguar’s best ever monthly sales figure in Japan.

After the United States and the United Kingdom, Italy is now Jaguar’s third biggest market and sales here increased by 80 per cent over the first six months of 2002. So far this year Jaguar has sold a total of 3,334 cars in Italy.

Helping maintain Jaguar’s sales momentum is the X-TYPE compact sports saloon which, so far this year, has notched up a sales total of 40,742 cars in world markets.

"Despite competitive sales conditions in a number of markets, we have seen significant growth during the first six months of this year," said Jaguar's Managing Director Mike Beasley. "We remain on course to set our fifth consecutive full year sales record in 2002."

Published 1 August 2002 Melanie Carter
 

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