Jaguar took a leap into the future with the public debut of a new concept car at the IAA (Frankfurt Motor Show) on September 11, 2001. Conceived to demonstrate how the company’s design philosophy may develop in coming years, the Jaguar R-Coupe is a prestigious and sensuous four-seater coupe that reinterprets Jaguar’s core design values in a fresh and forward-thinking way.
“We challenged our designers to show how the Jaguar ‘look’ could advance in the years ahead, to reflect the company’s transformation from niche manufacturer to major player in the premium car sector,” says Jonathan Browning, Jaguar’s managing director. “This represents a long-term vision though, rather than anything that we will see tomorrow. The R-Coupe provides an insight into Jaguar's long term future design philosophy, reaffirming our commitment to create cars that stir people's emotions.”