New Jaguar S-TYPE Sets The Pace On Pricing - Prices From £29,770 | Part Two

The 2.5-litre Sport and SE are competitively priced too at £29,770, while their more powerful V6 3 litre counterpart Sport and SE versions cost £32,270.

The V8 model range has been extended to include a 4.2-litre Sport priced at £38,270, which includes the same specification as the SE version (£37,170) but with the additional sporting cues. The 400bhp S-TYPE R, which delivers a scintillating 0-60mph performance in just 5.0 seconds, has an equally eye-catching price tag of £49,995.

Complementing the competitive pricing structure, the affordability of the new S-TYPE is further enhanced with insurance ratings starting at a class-leading 14E for all 2.7 diesel and 2.5 V6 models, remaining keen throughout the range.

All models have a high level of specification as standard, with further opportunities to personalise a car by adding features from the extensive portfolio of optional equipment.

"The introduction of the S-TYPE in 1999 marked the beginning of a significant product expansion at Jaguar, bringing with it greater choice and new customers," said Joe Greenwell, Chairman and CEO, Jaguar Cars. "This new generation, which builds on the strengths and attributes of a car that was extensively upgraded only two years ago, will ensure the S-TYPE continues to compete with the best-in-class. The new S-TYPE represents superb value throughout the range and holds clear advantages in a model-for-model comparison with rivals."

The New S-TYPE - What’s Changed For 2004?

The styling changes introduced across the range give the new S-TYPE a more athletic, more contemporary look, with cleaner – and leaner – lines and subtly revised proportions. The new shape remains highly individual and true to the Jaguar brand, but brings with it significant quality improvements, especially in tighter panel fits.

Vehicle dynamics benefit from revisions including sleeker aerodynamics and a lighter aluminium (rather than steel) bonnet that improves weight distribution and optimises handling balance.

Every new S-TYPE also features new instruments and improvements to material and build quality. In combination with a wider choice of colour and trim options – including a sporty aluminium fascia as standard on S-TYPE Sport and S-TYPE R and the availability of a new bronze madrona veneer on other models – the overall result is to underline the new S-TYPE’s contemporary but unmistakably Jaguar style of luxury. The aluminium fascia echoes a style made famous in Jaguar sports cars such as the famous XKE or E-TYPE, but is actually the first time that an alternative to wood trim interior has been available in a Jaguar saloon.

continues... | Part Three
Published 21 April 2004 Melanie Carter

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