New Jaguar S-TYPE Sets The Pace On Pricing - Available From June 2004

The 2004 Jaguar S-TYPE

Jaguar S-TYPE

Jaguar today announces pricing for its new S-TYPE 2004 range, including the all-new, state-of-the-art twin-turbo V6 diesel model, which will be available in the UK from June 2004.

The arrival of the new, twin-turbo AJD-V6 engine marks yet another milestone in the evolution of Jaguar’s S-TYPE premium executive saloon. Buyers will be able for the first time to choose diesel power, alongside the existing four petrol engine options.

The all-new V6 Diesel model is a logical and welcome addition to the new S-TYPE range. It complements perfectly the existing 2.5 V6, 3.0 V6 and 4.2 litre V8 models, which are on sale from April, offering S-TYPE customers the choice of diesel power without sacrifice.

As with the rest of the range, the new S-TYPE Diesel boasts attractive costs of ownership to attract the premium segment buyer who expects strong value for money as well as style and performance – even from a luxury marque. And for the company car user, all new S-TYPEs have competitive CO2 ratings and strong residual values.

But perhaps most crucially, the new S-TYPE, whether powered by a petrol or diesel, supercharged, turbocharged or naturally aspirated engine, retains its unique Jaguar personality: a combination of bold, athletic styling, driver-focussed performance, outstanding comfort and refinement, and an unrivalled emotional appeal underpinned by outstanding driving dynamics.

The 2.5 V6 sets the tone for other new S-TYPE models, with extremely competitive pricing all the way up to the range-topping S-TYPE R.

S-TYPE petrol motoring now begins from £25,770 for the 2.5 V6, while the new diesel range will be priced from £27,670 for the 2.7D. The entry-level 2.7D offers significantly better value-for-money, both optically and when adjusted for feature, than the BMW 530d and the Mercedes-Benz E320 CDI.

The new S-TYPE diesel will therefore be able to compete for customers with the less powerful BMW 525d and Mercedes-Benz E270 CDI. SE and Sport variants are priced identically across the range with the 2.7D Sport and SE versions priced at £31,670.

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Published 21 April 2004 Melanie Carter

The information contained this Jaguar S-TYPE news article may have changed since publication on the 21 April 2004. Our car specifications, reviews, and prices may only apply to the UK market. You may wish to check with the manufacturer or your local Jaguar dealer, before making a purchasing decision. E.&.O.E. You may NOT reproduce our car news in full or part, in any format without our written permission. © 2018