Jaguar Achieves Record-Breaking Sales In September

Jaguar is celebrating its highest-ever monthly sales total with 15,613 cars sold worldwide in September. This is the highest number of cars sold in a single month in the 83-year history of the company. Jaguar also achieved an all-time monthly sales record in the UK. Best-ever September sales records were also set in the United States, Japan, Italy and Spain.

Record sales figures in the UK were fuelled by the continued strong performance of the recently launched all-aluminium XJ range and the newest addition to the Jaguar range, the X-TYPE 2.0 litre diesel model. As a result, Jaguar achieved its best month ever in the UK with 6,203 vehicles sold, up 19.1 per cent versus September 2002.

Nearly 1,000 X-TYPE 2.0 litre diesel models were sold in the UK in September – despite only being available from the middle of the month – contributing to an all-time monthly X-TYPE sales record of 3,793 cars, up 10.2 per cent on September 2002. The new XJ continued its strong sales performance dominating its segment again in September, selling 830 units – equivalent to the combined sales of its nearest competitors, BMW 7 Series and Mercedes S-Class. The S-TYPE range also achieved its highest monthly sales volume this year, up 4.4 per cent compared with September last year.

In the United States, Jaguar’s largest global market, the company achieved its best-ever September performance, with sales of 6,030 cars, an increase of 43 per cent over the same month last year. Sales of the X-TYPE in the US reached 3,324 cars last month, up 63 per cent on September 2002, while the XJ flagship saloon achieved sales of 1,020 cars, an increase of 75 per cent over the same month last year.

Records were also set for sales in the month of September in Europe, led by Italy and Spain with the new diesel-engined X-TYPE saloon, launched in the middle of the month, and already spearheading major sales growth across the Continent. Best-ever Jaguar sales for the month of September were also recorded in Japan with total sales of 553 cars, up 9 per cent on the same period last year.

Commenting on the company's sales performance, Mike Wright, Jaguar's Managing Director, said: "Last year, Jaguar recorded its fifth consecutive record sales year, reflecting the company's dramatic product-led transformation. This year, in an increasingly competitive market environment, important new models – the all-new aluminium XJ flagship saloon and the company's first-ever diesel engine in the X-Type – are major factors in attracting new customers, fuelling sales records both at home and across the globe. In the UK, Jaguar set an all-time monthly sales record, while in the United States, Italy, Spain and Japan, the company recorded its best-ever sales performance for the month of September."

Published 8 October 2003 Melanie Carter

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