Jaguar Achieves Record-Breaking Sales In March

Jaguar has enjoyed its most successful month ever in March in the UK, selling more cars than in any other single month in the company's history. The record sales were driven by the continued sales success of the new XJ and the X-TYPE diesel, and saw the UK reach the peak of Jaguar's market globally in March. 6,450 Jaguars were sold, up 23% per cent against March 2003. Another milestone was reached too with X-TYPE sales topping 50,000 since it first went on sale in the UK in 2001.

Spearheaded by the X-TYPE, Jaguar UK sales totalled almost 10,000 cars in the first quarter of 2004 - 25% per cent up on the equivalent period in 2003. More than 2,500 X-TYPE 2.0 litre diesel models were sold in March alone, helping the X-TYPE achieve an increase in sales of 23% versus March 2003, and contributing to it being among the leaders of the premium C/D diesel segment.

The new XJ also continued its dominance of the premium luxury market, recording its highest ever sales since launch, and taking almost 50% of petrol sales in its segment and class leadership.

"We're delighted to be Jaguar's biggest global market this month, but we are particularly pleased that our sales volumes continue to increase at an exceptional rate," commented Jaguar UK Managing Director, Phil Popham. "We are building on the strong base of our established models, while our newer models such as the X-TYPE 2.0 litre diesel saloon and Estate models attract new customers to the Jaguar brand."

Record accessories sales were also achieved this month with a 17% increase on March 2003 last year.

Published 4 April 2004 Melanie Carter

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