Jaguar UK Achieves Record-Breaking Sales In January

Jaguar is celebrating sales success with its highest-ever January sales total in the UK. 2,469 Jaguars were sold, up 23.8 per cent against January 2003.

The X-TYPE contributed significantly to the total, with 1,531 sold. More than 1,000 of these were 2.0 litre diesel models, helping the X-TYPE achieve a sales increase of 37.4% versus January 2003, and contributing to it claiming a 20% share of the premium C/D diesel segment.

The new XJ also continued its strong sales performance, dominating its segment in January with a 38.5% share overall, and taking more than 50% of petrol sales in the segment. This latter figure is equivalent to the combined sales of its nearest competitors, the BMW 7 Series and Mercedes S-Class.

Commenting on the company's sales performance, Phil Popham, Jaguar's UK Managing Director, said: "In an increasingly competitive market environment, important new models such as the company's first-ever diesel model and the forthcoming Estate model are major factors in attracting new customers, fuelling sales records both at home and globally."

Published 18 February 2004 Melanie Carter

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