What Car editor, Steve Fowler, commented: "Jaguar's XF is a deserving winner once again - and it's about to get even better with new, greener engines. The XF is all about style, poise and pace - driving one is always a special occasion and the interior is one of the most dramatic of any car at any price."
Geoff Cousins, Managing Director of Jaguar Cars in the UK, said: "It is fantastic news for XF to win this esteemed What Car award for the second time. The XF has been a resounding success since launch and despite the current challenging economic conditions, Jaguar made great progress in 2008.
Cousins continued: "We have had a terrific start to the year with the reveal of the greatly anticipated XFR and the new XF Diesel S - both of which set new benchmarks in terms of performance, economy and efficiency. Most notably, the new XF Diesel S features an advanced new 3.0-litre diesel engine and offers a marked improvement in CO2 and fuel economy which is great news for the consumer."
Jaguar has recently announced a new 275PS high-performance XF Diesel S for 2010 Model Year featuring Jaguar's new AJ-V6D Gen III S 3.0-litre diesel engine that delivers a massive 600Nm of torque and reaches 0-60mph in just 5.9 seconds. It has a combined fuel economy of 42.0mpg - 12 per cent better than the acclaimed 2.7-litre V6 diesel engine and emits just 179g/km - a 10 per cent reduction in CO2.
Revealed at the Detroit Auto Show in March, the new Jaguar XFR is powered by the all-new supercharged 510PS (510bhp SAE) V8 with acceleration from 0-60mph in just 4.7 seconds making it the ultimate Jaguar sport saloon. A naturally aspirated 5.0-litre V8, producing 385PS, powers other V8 XF models.
Distinguished by unique exterior and interior design features, the Jaguar XFR includes revised bumpers and lower front air intakes, sill extensions, bonnet louvres and grilles, four tailpipes, a boot-lid spoiler, unique seats and 20-inch alloy wheels.
Since launch, the Jaguar XF has won more than 30 commendations globally, the majority from respected UK publications including Top Gear, CAR magazine and The Sun motoring. What Diesel and Auto Express also voted the Jaguar XF into their top spot by making it their 'Car of the Year' in 2008.
The 2010 Model Year Jaguar XF and XFR are available to order now with first customer deliveries beginning in March.Published 23 January 2009