The Rise Of Jaguar

The Rise Of Jaguar


A detailed study of the ‘Standard era' 1928 to 1950
  • By Barrie Price
  • Published January 2005 (UK)
  • ISBN 1-904788-27-0
  • £37.50 UK

The first book to concentrate on Jaguar's formative years and the company's metamorphosis from SS Cars. A study of the strategies and designs that allowed the young company to succeed in a difficult period. Shows the importance of the relationship with the Standard Motor Company. Includes important documentation and many rare photographs. Publication supported by the Michael Sedgwick Trust.


A serious in-depth study of the growth of SS Cars Limited during the world’s worst economic depression, and the metamorphosis of SS into Jaguar. Sharply in focus is the relationship with the Standard Motor Company upon which the company’s success was based, together with a detailed technical survey covering the progression of design from 1928 to 1950. Many hitherto unknown facts disclosed: the work is copiously illustrated throughout with contemporary photographs.

The Author

Barrie Price has held many senior positions in Britain’s motor industry during the last 40 years. His experience gives him a very realistic perspective from which to view the early years of the Jaguar company and to analyse its design and management strategies and to compare its products with contemporary rivals.


Cloth hardback. 250 tall x 250mm (9-7/8 tall x 9-7/8in). 176 pages. Over 265 illustrations.

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Published 10 January 2005 Melanie Carter

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