Jaguar's Vehicle Sales Figures Doubled

The Jaguar XF

The Jaguar XF

Jaguar more than doubled sales of the Jaguar XF model in the UK in December 2009 - rounding off two years of unprecedented sales success for the newest addition to the Jaguar range. Total UK sales for the Jaguar range are up 63% year on year for December.

There are now more than 19,000 Jaguar XFs on UK roads with 10,108 sold in 2009 and 8,885 sold in 2008.

Geoff Cousins, Managing Director, Jaguar UK said: "The launch of the XF has been a huge success for us in the UK. Nearly 60 per cent of owners in the UK are new to the Jaguar brand, with owners of premium German brands proving to be the keenest to buy an XF.

"The last part of 2009 saw seven months of consecutive sales growth2 for the XF in the UK, and while market conditions have been challenging, XF has steadily grown market share. We also ended 2009 with an order book bursting with new customers wanting an XF during 2010. After nearly two years on sale in the UK that is a remarkable result."

In December 2009, 980 Jaguar XF models were sold, compared to 431 in December 2008 (an increase of 127 per cent). However, the Jaguar XF wasn't the only reason for Jaguar's success. Sales of the Jaguar XK model were up 61.5 per cent with 84 sold in December and X-Type sales were up 17.7 per cent with 425 sold.

Geoff Cousins added: "As X-Type production came to an end during December, we have experienced a very successful run-out of this model with sales up as customers rushed to grab the last few cars to come off the production line. The sale of the last of our outgoing XJ models also helped contribute to an overall increase in sales of 63 per cent in the last month of the year compared to 20083."

While sales in 2009 were strong for the Jaguar XF and Jaguar XK, overall sales for the year were down 10.4 per cent versus 2008 due to the run-out of both the Jaguar XJ and Jaguar X-Type. The new Jaguar XJ goes on sale in the UK in March 2010, priced from £53,775.

Published 7 January 2010 Staff

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