The campaign will now be developed further by Jaguar Land Rover in order to recruit an extra 600 members of staff who possess the drive, ambition and passion to shape the future of the business.
Jaguar Land Rover's multi-platform recruitment campaign 'Ultimate Destination' has received two awards recognising the campaign's achievements in digital and ambient marketing at the Recruitment Business Awards.
Launched in March 2011, 'Ultimate Destination' as a result of Jaguar Land Rover's desire to expand its workforce significantly in order to undertake the company's most ambitious growth plan in recent history. The campaign has been developed with artist Ian Cook, who used Jaguar and land Rover remote control cars to create an image of the world.
The campaign has already led to thousands of applications submitted online for roles across the jaguar Land Rover business, with 700 experienced professionals recruited in six months.
Lynn Lester, Managing Director at RBA said: "The standard of entries at the Recruitment Business Awards this year was exceptionally high, which means that to get commended is a major achievement in itself. However it goes without saying that the standard of work produced for Jaguar Land Rover was particularly special, especially to pick up not one but two awards this year. We are very proud to recognise this achievement."
The campaign will now be developed further by Jaguar Land Rover in order to recruit an extra 600 members of staff who possess the drive, ambition and passion to shape the future of the business. 'Caricature' is a social media application located on the Jaguar Land Rover careers website bringing Cook's work to life by providing individuals with the opportunity to submit an image of themselves which will then be recreated on a digital canvas by remote control cars and a virtual paint palette. The finished piece can then be shared on social networking sites in order to drive the interest in the campaign and career opportunities at Jaguar Land Rover.
Jaguar Land Rover HR Director Des Thurlby said: "I am delighted that our 'Ultimate Destination' campaign has been recognised by the industry for its innovative and engaging approach to recruitment. Our aim has always been to attract the brightest and best talent to our business as we enter a critical phase in our expansion plans and we are well on our way to achieving our ambitious targets."
He continued: "The number of applications received are a testament to the fantastic opportunities available across a variety of functions and clearly demonstrates that Jaguar Land Rover is considered the right career destination for many."Published 18 October 2011