Jaguar Launches iPhone and Blackberry Apps

Jaguar XJ

Jaguar XJ

Jaguar has launched a new iPhone and Blackberry application with the Telegraph Media Group (TMG), to provide users with business, sport and technology-related news around the clock. The application is free to download from the iTunes store.

The Jaguar branded application, named 'Driven Intelligence', is aimed at busy professionals who require information at their fingertips and whilst on the go. It offers individuals the ability to personalise all content ensuring that the news important to them is delivered as quickly and efficiently as possible.

This Jaguar App offers the latest domestic and international news; all the cricket info and updates you could need; technology and lifestyle articles; the ability to create and update your own stocks and shares portfolio plus business news and features, including the twice-daily Business Bullet through a variety of different channels such as live feeds, bulletins, video content or timed update. Jaguar content includes news, photo galleries, wallpaper and video of Jaguar's latest models plus exclusive Jaguar competitions with the chance to win tickets to the Test Match this summer.

Ryan Rummery, On-line Agency Sales Manager, TMG, said: "At TMG we are committed to innovation and development so we're delighted to be partnering with Jaguar on this lifestyle app. The application gives the busy professional and sports enthusiast what they want by creating a condensed, easy to use app with the ability to personalise content, at the click of a button.

"Users with an interest in stocks and shares, for instance, will be able to receive analysis and news in real-time from IST's DeltaStream technology via MoneyAM, whilst sports fans will be able to receive live cricket results for the team they follow."

Geoff Cousins, Managing Director, Jaguar UK said: " With our three new models challenging perceptions about Jaguar - and winning conquest sales from other car brands - it is a key element of our marketing strategy that we reach out to an audience that may not have considered our vehicles before. We are looking at employing a range of innovative channels that will take content about our vehicles - and the all-new XJ in particular - to the heart of the business community. TMG has created a great app that will take daily news plus reviews and imagery of our striking new cars, straight to the Blackberry's and iPhones of this key audience."

Dana Hadid, Digital Account Director at Mindshare, said "We are delighted to be working with the Telegraph to deliver something so innovative and different for Jaguar. This kind of content creation deal is how we believe brands should be behaving online today, and this has provided an ideal environment to launch the new XJ and reach successful businessman on a platform that is pivotal to their lives."

The 'Driven Intelligence' iPhone application is one element of TMG's ongoing 360 media campaign for the launch of the Jaguar XJ model. The campaign includes display activity as well as in-paper ads that will run for four months and a splash page on the website with info on how to download the app.

The new Jaguar XJ is priced from £53,900.

Published 10 June 2010 Staff

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