Jaguar Cars Joins Wallpaper* For Annual Design Awards

The international design, fashion and lifestyle magazine, Wallpaper*, has signed Jaguar as headline partner of its annual Design Awards - the Oscars of the design world.

The Wallpaper* Design Awards in association with Jaguar will celebrate and congratulate the year's highest design achievers, whether it's extraordinary architecture, brilliant product design or the most life enhancing item.

Jaguar will be integral to the prestigious Design Awards ceremony at the Hayward Gallery on January 10 2007 and will also support the readers' award, Techno on the Go.

Fiona Dent, Wallpaper* publishing director, says: " The Wallpaper* Design Awards and the dedicated issue truly generate a sense of anticipation among the international design community.  We're delighted this year's awards are supported by Jaguar, a brand which clearly values beautiful design ."

Jaguar will be highlighted in the Design Awards issue of Wallpaper* - one of the most popular issues of the year - and it will be included in 's activity highlighting the awards.

Jaguar's global marketing director C.J. O'Donnell says: " Jaguar is renowned for creating some of the most striking, modern and beautiful sports sedans imaginable.  Design is at the forefront of our business and we're proud to join Wallpaper* in revealing and rewarding the best of the year's design.  The Jaguar - Wallpaper* association is an ideal marriage, Jaguar is a luxury brand which designs beautiful fast cars, whilst Wallpaper* adds its unique perspective on the world of design, interiors, fashion and travel .

" As two global brands with a strong heritage in design, appealing to a sophisticated dual audience, there is a perfect synergy for us to work so closely together.  We are thrilled to be collaborating with Wallpaper* on this project which will help bring Jaguar and Wallpaper* to an even larger audience ."

The Design Award categories include architecture, domestic design, fashion and beauty, media and travel and will be judged by an internationally renowned panel including Jane Birkin, Ian Schraeger, Viktor & Rolf, Ron Arad, Naoto Fukasawa and Matteo Montezemolo.

The Wallpaper* Design Awards in association with Jaguar take place at the Hayward Gallery on January 10 and the Design Awards issue of Wallpaper* goes on sale on January 11.

Published 3 January 2007 Melanie Carter

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