At the Hollis Sponsorship Awards in London, Jaguar was presented with the 'Best Sports Sponsorship (under £750k)' award, for its sponsorship of the England Cricket Team, The partnership began in April 2010 and sees all England centrally contracted cricketers drive the Jaguar XJ, XK and XK models.
Jaguar's marketing director, Patricia Muckle said: "This is a terrific honour for Jaguar. Cricket ranks very highly among Jaguar's target customers and we have seen huge interest in the campaign from the players, public and our dealers. We look forward to continued success over the next three years."
Jaguar appointed brandRapport to provide consultancy, activation and PR for the sponsorship of the England Cricket Team. brandRapport was also involved in Jaguar's partnership with the Lawn Tennis Association in November 2010 and is now responsible for the activation of their tennis programme.
brandRapport managing director, Andy Dwyer, added: "It's always exciting to work on new sponsorship programmes and it has been a pleasure to work for a brand that has approached its sponsorship with such enthusiasm and innovation. This approach has enabled it to make the most of the recent successes enjoyed by the England Cricket Team."Published 31 March 2011