All New Rodeo Pickup

Rodeo Denver


The Best-Looking One Tonne Pickup?

Japan’s Number One truck manufacturer and a world leader in the design and manufacturer of diesel engines, Isuzu was determined to create the best-looking one tonne pickup available, combining toughness with car-like detailing.

For example, the bold front-end boasts jewel-like vertically-stacked multi-reflector headlamps which swoop into the bonnet line as first seen on Isuzu concept cars. The strong-looking front grille also dominates, especially when chromed as in the top-spec Denver.

All Rodeos have wide tracks and clearly-defined wheelarch swage lines – further enhanced by chunky-looking extensions on 4x4 models.

The cab design itself is especially well integrated with the load bed – avoiding the boxy, add-on look of many of the Rodeo’s competitors.

Car-like detailing extends to the tight panel-gaps and smoothly-contoured surfaces which are further enhanced by the optional high-gloss Mica or Metallic paint. Even the exterior door handles have a substantial feel yet exude quality, being of grab-type design but with an especially light movement.

Practical exterior details include large wrap-round rear lights and a tailgate with lip spoiler. Featuring a 180 degree opening facility, the tailgate can be dropped down vertically for easing loading and unloading.

continues... | Part Two
Published 22 October 2003 Melanie Carter

The information contained this Isuzu news article may have changed since publication on the 22 October 2003. Our car specifications, reviews, and prices may only apply to the UK market. You may wish to check with the manufacturer or your local Isuzu dealer, before making a purchasing decision. E.&.O.E. You may NOT reproduce our car news in full or part, in any format without our written permission. © 2018