All New Rodeo Pickup

Rodeo Denver

 

The Best-Looking One Tonne Pickup?

Japan’s Number One truck manufacturer and a world leader in the design and manufacturer of diesel engines, Isuzu was determined to create the best-looking one tonne pickup available, combining toughness with car-like detailing.

For example, the bold front-end boasts jewel-like vertically-stacked multi-reflector headlamps which swoop into the bonnet line as first seen on Isuzu concept cars. The strong-looking front grille also dominates, especially when chromed as in the top-spec Denver.

All Rodeos have wide tracks and clearly-defined wheelarch swage lines – further enhanced by chunky-looking extensions on 4x4 models.

The cab design itself is especially well integrated with the load bed – avoiding the boxy, add-on look of many of the Rodeo’s competitors.

Car-like detailing extends to the tight panel-gaps and smoothly-contoured surfaces which are further enhanced by the optional high-gloss Mica or Metallic paint. Even the exterior door handles have a substantial feel yet exude quality, being of grab-type design but with an especially light movement.

Practical exterior details include large wrap-round rear lights and a tailgate with lip spoiler. Featuring a 180 degree opening facility, the tailgate can be dropped down vertically for easing loading and unloading.

continues... | Part Two
Published 22 October 2003 Melanie Carter

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