Isuzu’s dealers and customers are going ‘Rodeo Drive’ crazy in a nationwide campaign to promote the new one-tonne pickup truck.
More than 90 dealers are opening their doors to families of existing or potential Rodeo customers in a series of ‘American-flavour’ weekend activities.
Key attractions include a competition to win a holiday in Los Angeles with a trip down Rodeo Drive plus entertainers such as balloon modellers and face painters.
Each Isuzu dealer is also serving American-themed snacks and Champagne prizes aimed at capturing as many ‘hot prospects’ as possible.
The campaign – the first of its kind – is mainly being funded by Isuzu (UK) Limited. Each dealer has mailed at least 1,000 invitations offering test drives and contests for all attending the weekend events.
Meanwhile, Isuzu’s dealer network continues to grow, with 15 new appointments in February alone and the year-end target of 100 set to be comfortably exceeded.
Isuzu (UK) Limited Managing Director, Sam Burton, said: "The new Rodeo has tremendous potential – especially in the SUV lifestyle market – and our dealers have really embraced this family weekend initiative with enthusiasm."Published 3 April 2004