Invicta Signs Marketing Agreement With NIMAG

  • Nimag to market British-built 170 mph supercars in Benelux countries
  • Invicta S1 V8-powered GT sportscars to debut at AutoRAI show
  • Production of 2005 left-hand drive European model underway

The Invicta Car Company revealed its first foreign marketing venture today (Wednesday), when its new agreement with Netherlands-based Nimag to import and sell the range of British-built 170 mph S1 luxury two-seater sportscars in the Benelux countries was announced at the Amsterdam Motor Show, the AutoRAI.

Nimag is a specialist retailer of British sportscars and is wholly owned by the Louwman Group, one of the top three new car retailers in The Netherlands.

Two examples of the super-sleek Invicta S1 are being displayed at the AutoRAI from Wednesday 9 February to Sunday 20 February, 2005. The 11 exhibition halls of the RAI complex, which accommodates Holland’s largest motor show, feature an S1-320 on the Nimag stand and the prototype S1-600 supercharged model in the ‘Supercar Paddock’ presented by The Netherlands’ premier motoring magazine on the AutoVisie stand.

The S1-320 showcar features a carbon-fibre body finished in titanium silver with saddle-tan, black and magnolia interior trim. The S1’s suspension provides a comfortable ride for road use, and electrifying handling and grip on the race track. The quality and finish of the all-leather hand-crafted interior is perfectly suited to this true luxury GT sportscar. The left-hand drive 2005 European model S1-320 is priced from 202,000 Euros.

The prototype S1-600 is closely based on the current production model. It is powered by a supercharged 5.0-litre Ford V8 engine which produces more than 600 bhp at 4,500 rpm. As well as the new engine, which produces almost double the power of the standard S1-320 model, the showcar features a six-speed manual gearbox and specially-made Toyo T1-R tyres. The S1-600 is priced in the UK from £150,000.

The S1-600 showcar was manufactured for the world’s fastest blind driver, Britain’s 42-year old Barclays bank manager Mike Newman and the ‘Vision 2020 the Right to Sight’ global charity – and to act as the development prototype for a range-topping 2005 Invicta production model for customers in search of ultra-high performance luxury. The AutoRAI showcar is the same titanium silver S1-600 model that Mike Newman, who attended the Amsterdam show today (press day), drove in high-speed tests across the California desert last autumn.

"We are extremely pleased to have signed the marketing agreement with Nimag and the 2005 Amsterdam Motor Show marks another landmark in the development of the modern Invicta brand," comments Invicta Chairman Michael Bristow. "We are delighted to make our major international motor show debut in Europe and to embark on our first foreign marketing campaign. We look forward to working with Nimag and attracting new customers to the Invicta brand across Belgium, Luxembourg and The Netherlands."

Designed to echo and surpass the effortless performance of pre-WWII Invicta cars, the thoroughly modern Invicta S1 models are genuine ‘Grand Tourers’. They are hand-built by a team of highly-skilled technicians, and produced in strictly limited numbers at The Invicta Car Company’s facility in Chippenham, Wiltshire, England.

Published 9 February 2005 Melanie Carter

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