The New Infiniti M37 Prices Announced

New Infiniti M37S Premium

New Infiniti M37S Premium

Infiniti has confirmed its new Infiniti M37, the first of a trio of V6-powered, rear-wheel drive luxury performance saloons to take on Europe's executive-car hierarchy, will be available in five different grades priced from £35,150.

With a design inspired by the Essence concept car of 2009, this all-new model developed for European roads is available now from the UK's inaugural Infiniti Centre in Reading, Berkshire. However, buyers the length and breadth of Britain who are ready for an alternative to the familiar faces of the sports saloon class can explore every facet of the Infiniti M37's design, spec and equipment, from first brush-stroke to last trim detail, online. Here, they can configure their ideal Infiniti M37 and watch it in motion driving through a variety of sci-fi inspired landscapes.

Powered by Infiniti's 3.7-litre petrol V6 developing 316 bhp (320 PS), the Infiniti M37 backs up its athletic looks with a strong driver focus and Infiniti's biggest and best-appointed interior yet.

The Infiniti M37 is also Infiniti's most technologically advanced car with a comprehensive suite of electronic driver aids/anti-collision systems, collectively badged Dynamic Safety Shield. For the Premium models expected to be the biggest sellers, the standard Safety Shield includes the world-first Blind Spot Intervention, a system which registers nearby vehicles and helps ensure the Infiniti cannot stray into their path.

Other debut technologies available include Active Noise Control and Forest Air, a climate control system that recreates the gentle breezes and subtle scents of an environment known to promote alertness and relieve stress.

The Infiniti M37 Range For The UK

As with all Infinitis, the Infiniti M37 is surprisingly well equipped without the need for buyers to raid an options list. Prices start at £35,150 with features common to all including, for example, 7-speed automatic transmission, bi-Xenon lights, 10-way power front seats, reversing camera, hard disk drive (HDD) sound system and Infiniti's new Drive Mode Selector which tailors key driving parameters to Sport, Normal, Snow and Eco settings.

The Infiniti M37 GT (from £37,650) puts the emphasis on even greater luxury with semi-aniline leather, heated and ventilated front seats and White Ash wood trim with silver powder finish. The Infiniti M37S (from £39,650) is the sporting choice, with 4-Wheel Active Steering (4WAS), sports suspension, sports seats (also heated and ventilated), gearshift paddles and 20-inch alloy wheels.

Premium versions of both the Infiniti M37 GT (from £43,000) and the Infiniti M37 S (from £45,000) come with every feature available, including the Dynamic Safety Shield package, Forest Air, a 16-speaker Bose sound system and Infiniti's acclaimed Connectiviti+ information and entertainment platform comprising 30GB HDD navigation.

Premium versions also feature Infiniti's efficiency-boosting innovation, Eco Pedal. If driving too aggressively, the driver will feel the accelerator pedal "push back" to indicate fuel is being wasted.

The Infiniti M37 accelerates from 0-62mph in 6.2 seconds and top speed is electronically limited to 155 mph. Fuel consumption on the combined cycle is 27.7 mpg while CO2 emissions are 235 g/km.

An Infiniti M30d diesel is due in October 2010 and an Infiniti M35 hybrid in spring 2011, both also with the emphasis on high performance and maximum driving pleasure. Prices and specifications for these versions will be announced later.

Three new Infiniti Centres, reflecting the contemporary style and luxury of a bespoke hotel far more than a car dealership, are due to open in Central London, Birmingham and Glasgow before the end of the year. They will join Infiniti Centre Reading in offering British drivers the entire "Inspired Performance" range from Japan's newest luxury car-maker.

Published 19 July 2010 Staff

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