The New Infiniti M Line European Debut

New Infiniti M37S

New Infiniti M37S

Infiniti, Europe's newest luxury automotive brand, squares up to the traditional executive car hierarchy for the first time with the European debut in Geneva on 2nd March 2010, of the Infiniti M Line - a powerful, finely crafted, passionately designed alternative to tradition in the performance saloon market.

Petrol or diesel powered, with a hybrid to follow, this latest example of Inspired Performance takes the brand's unswerving commitment to soul-stirring looks and driving ability up a level, while offering technology unavailable in rivals. New features include Active Noise Control, a world-first side collision avoidance system and state-of-the-art 'Forest Air' climate control. There's even a smart accelerator pedal that assists the driver in saving fuel. They join a host of proven Infiniti innovations in the Infiniti M Line, the first M ever to be made available in Europe.

An all-new car, the third-generation Infiniti M Line has been designed and engineered from the beginning to compete in Europe, with European levels of ride and handling and high performance engines. These include a 3.0-litre diesel V6 for the Infiniti M30d, which boasts exceptional refinement with 550Nm of torque to rival the class best. The Infiniti M Line will also be available, in 2011, with an innovative hybrid drivetrain.

Petrol, diesel or hybrid, every new Infiniti M Line showcases all that is central to Infiniti's individualistic approach to building cars. The four-door body, 4945mm long, brings a sense of intrigue to Infiniti design DNA with its characteristically seductive lines and sophisticated new take on familiar design cues, many of which draw their inspiration from traditional Japanese arts and crafts.

Classic sports saloon proportions, so clearly at home here on this front engine/rear-wheel drive car, are fully exploited by a body of athletic elegance. Drawing inspiration from the stunning Essence concept sports coupe that made its debut at the Geneva Motor Show one year ago, the Infiniti M Line design combines vibrancy with presence; like all Infinitis, it is a design that cannot fail to elicit an emotional response.

The design is also notably aerodynamically efficient, both in terms of low drag and zero lift at high speeds, thanks in part to the distinctive 'ducktail' design of the boot lid.

The new Infiniti M Line is among the most spacious five-seaters in the class, as well as possibly the most alluring on the inside thanks to an even higher new standard of interior design and finish. This is Infiniti's best-ever cabin, which is saying something for a company known for its sumptuously sporting interiors and emphasis on the best natural materials.

The new Infiniti M Line is the first M to be available in all of Infiniti's 34 world markets, including Western Europe, where deliveries will commence in September 2010.

Published 23 February 2010 Staff

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