Any new car buyer wanting a vehicle with the style of a coupé and the versatility of a four-wheel drive crossover would have had to buy two cars to satisfy every need.
But that’s about to change. The launch of the Infiniti EX37, the world’s first compact coupe crossover, opens an entirely new market segment for Europe’s newest car brand.
Boasting avantgarde coupé looks and a practical, luxury interior with the commanding driving position and four-wheel drive traction expected from an SUV, the EX really does provide the best of all worlds.
“Infiniti prides itself on offering something different with each of its model ranges, but the EX is easily the most different of all,” says Jim Wright, Vice President, Infiniti Europe.
“It’s the perfect fusion of a compact Crossover and a stylish coupé: there’s nothing quite like it on the market today … though we are certain that rival manufacturers will quickly try to follow suit with their own variations on the theme.”
But there’s more to the remarkable EX than a ground-breaking concept. Built to the same exacting standards as all Infiniti models, the EX37 offers an exceptional combination of elegance, style, performance and technology.
It is the first production vehicle in the world to benefit from the advanced Around View Monitor system that gives the driver a bird’s eye view of the vehicle while it’s being parked and the unique ‘Scratch Shield’.
“Because it is such a versatile offering, the EX37 will attract a wide audience. It’s the perfect vehicle for a young family, or a sports enthusiast who enjoys skiing or cycling. It will appeal to the coupé owner who needs more space in his or her car but isn’t prepared to sacrifice style to get it,” says Bastien Schupp, Marketing Director, Infiniti Europe.
“And like the other Infiniti products being introduced to the European market, it will appeal to individuals and free thinkers who never take the default option.”