Infiniti has launched the Infiniti Digital Art Competition in partnership with designboom, the world's first online digital art, architecture and design magazine, to find the new and rising stars of digital art.
An international and free to enter year long competition will comprise three distinct themes, and will invite individuals of any age, country of origin or artistic competency to create innovative, creative and spectacular designs which reflect Infiniti products but in the digital art medium. Participants will be able to submit the entries in two categories: interior display (computer generated videos, images and sculptures) and external projection.
Artists will be able to use a combination of techniques, namely 2D or 3D projections holograms and can use elements of the Infiniti Centre retail outlet, such as the furnishings, to help bring their creation to life. All art submitted needs to meet key requirements which include a clear demonstration of the automaker's Japanese DNA, whilst an Infiniti car must be present at the heart of the piece.
A team of experts from Infiniti and designboom will shortlist a total of 50 of the most inspirational and outstanding works from those uploaded. These will then be put forward to a dedicated jury composed of names from the world of motorsport, the industry, advertising consultancies, design influencers, and internationally acclaimed personalities from the sphere of digital art.
Members of the judging panel will then select three exterior and three interior winning artworks from behind closed doors. Every artist who reaches this stage of the Infiniti Digital Art Competition will have the opportunity to exhibit their art all over Europe during the opening ceremonies of new Infiniti Centres and in front of more than 1500 guests, either as a stunning internal centerpiece or external projection on the front of the unique buildings.
The overall winner of each of the themes will be decided by the total votes which will be cast online by visitors to the launch events where the artwork have been displayed, and will receive a prize of €10,000 in addition to a place in the Competition’s grand finale to be crowned the Champion of the contest.Published 19 April 2011