Scottish luxury car drivers in need of inspiration should head for Glasgow this March and the city's newest five-star luxury hotel.
Where the city's newest five-star luxury car manufacturer will be pleased to welcome them.
Infiniti Centre Glasgow, the premium Japanese brand's first dealership in Scotland, is hosting a customer ride and drive event in the magnificent surroundings of Blythswood Square, the latest in the Town House Collection of luxury boutique hotels.
Apart from enjoying a privileged view of the impeccably restored former home of the Royal Scottish Automobile Club, Infiniti's guests will be among the first in the country to inspect the latest Infiniti models up close. To feel the semi-aniline leather, stroke the polished Japanese White Ash wood trim and see how innovative technology and traditional Japanese craftsmanship work together to deliver a very distinctive luxury-car personality.
And of course to go for a drive. Examples from the 2011 range - which comprises saloons, coupes, convertibles and sporting crossovers powered by V6 diesel, hybrid and petrol engines - will be available for customer test drives.
Hospitality being a foundation on which the luxury brand's VIP customer service is based, lunch at the hotel - for both drivers and their partners - is courtesy of Infiniti.
Modelled on a luxury boutique hotel itself, Infiniti Centre Glasgow is Scotland's most contemporary and customer-focused new car dealership. Operated by Infiniti retail partner Mana Premiere Automobiles Ltd (MPA), the Centre uses stone, glass, light and space to create a calm and welcoming atmosphere at odds with most people's idea of a car dealership.
Teaming up with the city's newest five-star hotel is a natural step for Infiniti Centre Glasgow. Apart from sharing a passion to bring a very high-tech slant to classical style and craftsmanship, the hotel echoes the Infiniti philosophy of offering something new and fresh as a real alternative to the mainstream.
Infiniti guests at Blythswood Square can also enjoy the atmosphere of one of the most evocative buildings in Scotland's motoring past - as one visit to the hotel's Rally Bar will demonstrate. It was from here in 1955 that the Monte Carlo Rally set off.
The ride and drive event, to coincide with the introduction of the new 11 registration prefix, is being held at Blythswood Square on 5th and 6th March 2011. Numbers are strictly limited.Published 28 February 2011