Infiniti, the luxury automotive brand from Japan, has been appointed as Official Automotive Partner of Relais & Chateaux, an exclusive collection of 500 of the world's finest hotels and gourmet restaurants in 60 countries.
"Both Relais & Chateaux and Infiniti are dedicated to ensuring that every client is inspired by their surroundings, and immersed in an environment which combines the finesse of modern luxury with a passion for unrivalled quality and service. The new partnership with Relais & Chateaux reaffirms Infiniti as a premium automaker for the understated customer," explains Toru Saito, corporate Vice president and leader, Global Infiniti Business Unit.
Thanks to this prestigious partnership, Infiniti will have a brand presence in the renowned Relais & Chateaux Guide and Magazine found in the various Relais & Chateaux properties. This presents the automaker with significant exposure to a target of high-net-worth clients who visit the group's 500 properties every year, in addition to a unique platform for corporate events, joint affiliate marketing initiatives, and the distribution of the "adeyaka" brand magazine of Infiniti.
"At the heart of the Relais & Chateaux philosophy is the idea that travel should be an opportunity to discover the Art of Living. Relais & Chateaux is renowned for offering guests a truly unforgettable experience in a unique setting, and Infiniti is a logical partner for us as we share the same "art de vivre" philosophy," explains Jaume Tapies, International President, Relais & Chateaux.
The agreement sees Infiniti join a prestigious group of Official Partners of Relais & Chateaux, which include Moet & Chandon, Nespresso and Silversea Cruises.Published 3 December 2010