The UK's newest Infiniti Centre to open its sleek glass doors is offering customers a real taste of inspired Japanese artistry. Other than the cars, that is.
The art of making sushi dates back more than seven centuries and today Japan's most famous dish is hailed the world over for combining culinary excellence with craftsmanship, tradition and aesthetic appeal.
They are all qualities which will come together perfectly in the contemporary surroundings of Infiniti Centre Birmingham for something that is sure to inspire all those fascinated by Japanese culture: a masterclass in sushi making.
Infiniti Centre Birmingham turns sushi bar thanks to the pre-eminent exponents of Japanese cuisine, the world famous Tsuji Culinary Academy of Osaka, established in 1917. The Academy's guiding principle - a fusion of tradition with leading-edge technology - is an apt one for a company such as Infiniti that is passionate about Japanese craftsmanship in a modern context.
During the course - which is strictly limited on places - Infiniti customers will discover some of the secrets behind the vast range of sushi dishes from the Academy's master alumnus, Kiyoko Suzuki Hay.
They will also have a chance to inspect another form of Japanese artistry in the form of Infiniti cars, and sample the brand's own fusion of tradition and technology with a test drive. The 2011 range comprises saloons, coupes, convertibles and crossovers powered by V6 diesel, petrol and innovative hybrid engines and all offering performance and luxury with an exceptional roll call of advanced technologies as standard on the Premium versions.
With the courses expected to be popular, Infiniti is warning that places are strictly limited and available only to those who book in advancePublished 3 March 2011