Where is your favourite place? A comfy armchair in front of the fire? A long soak in a bath? Or the comfortable surroundings of a Hyundai Getz?
This is the question thrown to TV viewers this month, in Hyundai’s latest advertising campaign for the Getz supermini.
The Getz commercial shows people who’ve parked their car in some not-so-nice places – outside a warm cottage on a winter evening, in a football stadium car park between two coaches (listening to the big match going on inside) and at a seaside car park in the rain.
This shows that the roomy interior of the Getz is its customers’ favourite place – warm, comforting and inviting – so no matter where you are in your car, you can be assured of life’s little comforts.
The new advert will be seen from now until the end of February on ITV1, Channels 4 and 5, as well as numerous satellite channels.
Again Hyundai has chosen some very distinctive music to accompany the advert; in this case The Beach Boys’ In My Room (the song is available on the Beach Boys’ 1963 album Surfer Girl).
The advert also promotes the extension to Hyundai’s three year free servicing offer until the end of March 2004 – when added to the five year Hyundai warranty the car already has, it makes the Getz one of the best protected cars available in the UK today.
Prices for the Getz start at £6,995 for the 1.1 GSI three-door. All Getz come with electric front windows, power-assisted steering, anti-lock brakes, RDS stereo/CD player and front airbags as standard.Published 31 December 2003