Hyundai has introduced a new style of sports utility off-roader – called the Outdoor Lifestyle Vehicle, or OLV.
The Hyundai OLV concept car is the brainchild of Hyundai Motor America’s design studio near Los Angeles, and made its debut at this week’s North American International Auto Show in Detroit. The high-fun OLV concept vehicle presents Hyundai’s view of how to put the fun back in sport utility vehicles.
Dragan Vukadinovic, Senior Designer at Hyundai’s Design Center, said: "Many sport utility vehicles on the road today are huge, clunky-looking boxes. The OLV is designed to be agile, both in dynamic performance and in its ability to carry cargo. The convertible trunk that can easily be transformed from a conventional trunk to a utility bed demonstrates some of that agility."
Dragan worked on the exterior design of the OLV along with his counterparts at the Korean Design Center in Namyang, South Korea.
The OLV is designed to be flexible, allowing people to take their recreational equipment with them to outdoor sites or simply carry household products from the shopping or garden centre.
Designed to be economical in both operation and price, the OLV is powered by a four-cylinder DOHC engine equipped with a Borg-Warner supercharger and intercooler system, installed by Area 51.
The modular roof of the OLV is made up of three separate panels that can be removed manually and then stored and secured to the roof rack. This allows the driver and passengers to remove one, two or all three panels for maximum open-air fun.