Hyundai Motor Company passed a major milestone this month when its annual vehicle exports passed the one million mark for the first time in Korean automotive history.
The landmark achievement comes just 27 years after clinching its first overseas sale. In 1976, the company signed a deal to sell six units of the Pony to a customer in Ecuador. That year, a total of 1,042 units worth US$3.1 million were shipped. Since then, the company’s annual export performance has improved on a unit basis by a factor of 1,000 and by 3,200 on a value basis.
This month’s achievement reflects the growing influence of the Hyundai brand. Since the first Hyundai car was delivered overseas, cumulative export shipments for Hyundai have reached nearly 10 million units, demonstrating Hyundai’s steadily growing capabilities and brand power.
To mark this milestone event, a commemorative ceremony was held at the Ulsan factory with President Park Hwang-Ho, International Division COO and Senior Executive Vice President Sung Byung-Ho as well as senior HMC executives and journalists attending.