Hyundai 'Drives' The Athens Olympics 2004Published 23 August 2004
- Hyundai is Grand Sponsor of the 2004 Athens Olympic Summer Games
- A fleet of 4,000 Hyundai vehicles exclusively covers all transfer needs
- Hyundai Getz named the official car for the Olympics
Hyundai is driving Olympic athletes to success - literally! As grand sponsor of the 2004 Athens Olympics, the company is providing more than 4,000 vehicles and drivers to keep officials and competitors mobile.
Hyundai’s grand national sponsor package includes, besides financial support and automotive services, the 4,000 strong Hyundai fleet to exclusively cover all transfer and transportation needs of the games.
Hyundai Motor Company has already been involved in Olympic sponsorship. Back in 1988 it was an official national partner for the 1988 Olympic Games in Seoul.
Kwang-Heum Um, President of Hyundai Motor Europe, said: "We are proud to be associated with the most exiting and reputable global sports event and we also feel honoured that the Hyundai Getz has become the prominent vehicle for the Athens Olympics."
He added: "We wish all the athletes very successful games and all spectators a joyful and exciting event."
International sport sponsorship is part of Hyundai’s overall growth strategy, contributing to growing the awareness for the brand. Hyundai has been exclusive automobile sponsor of several major sporting events including UEFA Euro 2000, FIFA World Cup 2002, the UEFA Euro 2004 and the upcoming FIFA World Cup in 2006.
Further to the Olympic vehicle fleet in Athens, the Hyundai sponsorship package also includes other attractions. The programme includes the Hyundai Free Ride guided bus tours along the Olympic route, and live entertainment at the Water Plaza venue.