Hyundai Customer Loyalty Ranks Among Highest In Industry

(Seoul, Korea) When it comes to American customer loyalty, the Hyundai brand ranks above the industry average, according to JD Power’s 2003 Customer Retention Study.

The study found that 54.3 per cent of Hyundai car buyers expressed satisfaction with their car and intended to repurchase a Hyundai. The Hyundai name ranked seventh on the list between Lexus and Cadillac.

Park Hwang-Ho, Hyundai Motor Company President, said: "We’re not only winning over new customers but we’re keeping more and more of them. This is great news and further proof that our quality improvement efforts are paying off."

The JD Power study is based on responses from 177,000 new vehicle buyers, out of which 106,418 replaced a previous vehicle that was originally purchased new. The study measures the ability of marque names to retain their owners who are once again in the market for a new vehicle.

Published 8 January 2004 Melanie Carter

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