The new Hyundai i30 was both designed and engineered at the Hyundai Motor Europe Technical Centre in Russelsheim, Germany, representing the next evolution of Hyundai's deisgn DNA - 'fluidic scuplture'.
The first rendering of the next generation Hyundai i30 hatchback has been revealed ahead of the car's unveiling at the 2011 International Motor Show in Frankfurt in September 2011.
The new Hyundai i30 was both designed and engineered at the Hyundai Motor Europe Technical Centre in Russelsheim, Germany, representing the next evolution of Hyundai's design DNA - 'fluidic scuplture'.
Fluidic sculpture features flowing lines which are inspired by modern architecture and nature and was first introduced with the Hyundai ix concept at the 2009 Geneva Motor Show, and has featured since in all new European-launched Hyundai models.
Thomas Burkle, Chief Designer, Hyundai Motor Europe commented: "When designing the new i30, we used strong, fluid lines to sculpt a car which looks athletic while exuding a sense of constant motion, even when stationary. From the rendering, you can see how we managed to give the car a bold stance, transmitting a confident attitude through sporty characteristics and dynamic proportions. In this way, the car is very close to the recently unveiled i40, and we want people to recognise the Hyundai design DNA on those two models."
The next generation Hyundai i30 features Hyundai's hexagonal shaped front grille.
“The hexagonal appearance is unique to Hyundai, with the jewel-like front headlamps which flank the grille adding a strong personality to the vehicle, as well as a sense of refinement and luxury," Thomas Burkle added.
Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe, commented, "We expect this next-generation i30 to play a significant role in developing our brand image in Europe and strengthen the vehicle's position as our best-seller in Europe. Since 2007, the name 'i30' has become synonymous with 'quality', 'reliability' and 'low emissions' in Europe, and we hope that, amongst others, the term 'emotional appeal and style' will be added to the list with the introduction of this dynamic new model.
"Under our brand slogan 'New Thinking. New Possibilities', our European team of designers have sculpted a car which truly looks at home on European roads thanks to its bold and confident appearance. We are very excited about revealing the car for the first time in Frankfurt next month."Published 10 August 2011