The Hyundai Curb Concept Car Unveiled At The 2011 North American International Auto Show

Hyundai Curb Concept Car

Hyundai Curb Concept Car

Hyundai California Design Center and Hyundai Motor America presented the world debut of the Hyundai Curb concept vehicle during a press conference at the Detroit International Auto Show today. Hyundai Curb is a compact Urban Activity Vehicle (UAV) for the next generation of Hyundai buyers. Hyundai Curb is also a test bed for future Hyundai Blue Link and vehicle connectivity technology.

The inspiration for Hyundai Curb came from the need to evolve Hyundai's "Fluidic Sculpture" design language for younger buyers. Hyundai designers wanted to create a vehicle loaded with technology that was at home in an urban environment with potholes and densely packed nightclubs on the streets. The vehicle needed to secure the advanced Blue Link and connectivity features against impact and shock. From these ideas, the 'technology rugged' design direction for Curb was formed.

The Hyundai Curb's design starts with the glass that spills into the hood and wraps around the cowl, covering the A pillars. This look resembles the face shield of a sport bike motorcycle helmet. Beneath the glass are structural trusses with the glass panels applied like a shield.

The striking profile is dominated by a boomerang trajectory bodyside line. This dominate line brings the entire design together and reinforces the feeling of strength with its positive and negative shapes.

The thin, sleek headlamps and taillamps dive into the vehicle, creating the illusion that they are connected into the engine compartment or interior. To complete the 'technology rugged' look, designers added 22-inch five spoke wheels and Michelin tyres with a custom saffron coloured tread pattern to match the interior. These wheels have spokes set into the tyres to make them have a more pronounced profile. To enter the Hyundai Curb, one simply drags their finger across a touch pad to open the doors.

At startup, the Hyundai Curb's numerous LED lights illuminate sequentially, starting with the outside rows and the Hyundai Curb's badging illuminates through the paint. Shamze Custom Coatings developed the One-Way paint finish allowing the Curb name to illuminate through the paint.

Connectivity is the theme for the interior, which is why information flows seamlessly from outside to inside of the Hyundai Curb.

A large acrylic screen with multiple zones allows information to be passed between passengers all via a touchscreen that appears endless. It flows like a river from the gauge cluster to the center stack controls, across the instrument panel and all the way into back seat. The steering wheel itself is an opaque surface with a monitor showing through. There are also monitors in the back of the headrests. A Heads Up Display (HUD) provided by Continental with navigation keeps the drivers eyes on the road, while passengers search for their favourite channel on Pandora. Drivers are able to navigate their music via a 3-D carousel of album cover art as well as view the related cover art for a currently playing track. Cameras also replace the side mirrors and are linked to the HUD. The screen can also display vehicle diagnostics, download apps and act as a video phone all with a single touch sensor control strip provided by Methode.

To bring the outside look inside, the Hyundai Curb designers had the rocker panels flow into the interior of the vehicle to create a seamless design. The Hyundai Curb links its interior and exterior designs together by having the rocker panels viewable from the exterior flow into the interior. The three-holed open truss structured A-pillars enhance the driver's cornering visibility, structurally support the roof and are made from a single milled piece. This metal structure connects everything together.

Saffron accents inside match the ones on the tyres. The saffron accents gradient across the seats, which are made of super-stretch, fast-drying board short material. Thin seats have been visible in concept cars for decades. Now there are materials like those found in running shoes that can make seats like these possible. The Hyundai Curb features Air Bladder seats from Finn Tech that are less than two inches thick. These thin seats maximize interior space while supplying surprising comfort. The rear bench seat also has forward and aft movement.

When it comes to storage capacity, Hyundai Curb has rear head rests mounted to its robust frame, rather than to the seats. These head rests swivel up into the roof, allowing the rear seats to fold flat.

Published 4 January 2011 Staff

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