For the first time, Hyundai is taking part at the European Business Summit in Brussels, speaking on the topic on sustainable mobility as well as displaying the company's latest products, which includes the Hyundai ix35 Fuel Cell Electric Vehicle (FCEV).
Allan Rushforth, Senior Vice President and COO at Hyundai Motor Europe, highlighted Hyundai's work on reducing CO2 emissions through its innovative FCEV programme during his speech entitled "EU-Asia: Solutions to sustainable transport".
Rushforth noted that the memorandum of understanding signed last week by Hyundai and the City of Copenhagen demonstrates the company’s commitment to a sustainable future for transport in Europe. The agreement will see the two parties cooperate on establishing the necessary infrastructure for the supply and use of FCEVs in Denmark.
"Partnerships between the private sector and government, such as ours with the City of Copenhagen, are essential to support advances in new technologies and alternative fuels in the years ahead, leading to the development of sustainable transport systems for the future," said Rushforth.
Mayors from four other Nordic cities also had the opportunity to drive the Hyundai ix35 FCEV.
Also on show is the Hyundai i40, on sale in Europe from 1st July 2011. "We are confident that the i40 will play a key role in strengthening our presence in the European fleet market, and we're hoping to develop relationships with Europe's business leaders during the Summit," said Rushforth.Published 4 January 2011