Honda Set For Christmas Television Hit?

Honda will take over ENTIRE advertising breaks to show all their weird and wonderful award winning adverts during the Christmas period. The famous "Cog", the flying animated diesel adverts and "everyday" Civic will all be showcased to span the total ad break.

"For all those people who heard about our adverts but were just too busy to see them throughout the year this should be a treat," explains Simon Thompson, Honda's Head Of Marketing. "People often say the best thing on TV is the adverts - well this Christmas they may well be right!"

Who Wants To Be A Millionaire, the Star Wars movie, football matches and The 100 Greatest TV Moments amongst many others will all feature the Honda ad extravaganza.

The diesel advert entitled "grrr" has just had a double accolade having been named Campaign magazine's number one advert and interactive advert for 2004.

The advertising success has been mirrored by car sales - the company comfortably hit its target of 90,000 car sales in the UK this year - Honda's best ever performance.

Published 21 December 2004 Melanie Carter

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