The moment has arrived…
When over 50,000 readers of Top Gear cast their vote in the most rigorously researched survey of over 140 cars from 35 manufacturers, the response is nervously awaited.
Honda however, can sleep easy.
Not only did the S2000 win overall, but Honda can boast being the only manufacturer with three cars in the Top 10, thanks to the Jazz (Best Small Car) coming in at No. 4 and the British built CR-V at No. 10.
The survey is extremely comprehensive - and it proves the overall customer experience is critical in pushing cars up the poll.
It may come as no surprise that the S2000, a sports car capable of revving close to 9,000 rpm, topped the tables for performance and driving entertainment. More enlightening is the fact it raced away when it comes to mechanical reliability, acceptable running costs and the courteous and knowledgeable service Honda dealers provide.
Steve Oliver, Honda’s Head of Customer department commented, “When it comes to the second biggest purchase of your life, “being satisfied” just isn’t enough. Complement a quality product with a quality service and it makes a heady combination.”
The philosophy is paying off: Honda has had a busy year with sales growing by 10 per cent in the first three quarters of this year.
Civic, which has just celebrated its 10th anniversary of production at Swindon, is now the most popular British Built hatchback. The 3 door petrol outsells everything in its class bar none.Published 3 November 2004