Halesowen Honda Revs Up With Nick Whale

The Nick Whale Group, a Midlands company that has grown rapidly by bringing a fresh, customer-focused approach to car retailing, has added Honda Cars to its stable of top quality brands.

The dynamic company, headed by well-known local businessman and car enthusiast Nick Whale, is taking over operations at the existing Honda Car Centre in Halesowen with effect from January 6th 2003, and another major announcement is expected early in the New Year concerning further exciting developments in Birmingham city centre.

Group Managing Director Alistair Simpson comments;

"This is a really important development for the Nick Whale Group and its customers. We are building a strong reputation throughout the region for providing excellent service and top quality cars from the very best manufacturers – whether the need is for a family car, a luxury executive saloon, or one of the world’s top sports cars. Now we are delighted to welcome Honda, an award-winning manufacturer with a range of superbly engineered products that will give our customers an even wider choice.

"We believe we have a winning formula. It’s deceptively simple; well-trained, well-motivated people who care passionately about service, offering a great range of products in comfortable, friendly environments. We are really looking forward to bringing the Nick Whale approach to the Halesowen area."

Founded in 1999, The Nick Whale Group has established centres in Birmingham and Coventry and a turnover of over £40 million. The company will mark its fourth birthday on 1st March 2003, by which time some 8,500 happy customers will have experienced the Nick Whale effect.

Published 10 January 2003 Melanie Carter

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