New GM For Honda (UK) Car Division

David Strangeway is the new General Manager for Honda (UK), Car Division. The role became effective from the 1 May 2002.

David brings with him a wealth of experience from the Motor industry, and since 1990, from within Honda. His background includes Franchise and Dealer Development, National Corporate Sales, Regional Sales Management and Human Resource Management, all of which provides a solid and clear commercial understanding of all aspects of the car industry. In addition, his understanding of Honda's vision for the future and the company philosophy serve to strengthen his ability to drive the business forward.

"My brief is to increase Honda car sales in Britain to support our local manufacturing facility at Swindon – and to improve profitability," says Strangeway. "Honda already has tremendous products, great dealers and enthusiastic staff – but not everyone knows about it. My job, through advertising such as the new TV campaign, is to make more people aware of Honda and the passion within it. It’s a dedication that gets things right, produces inspired designs and helps people pursue their dreams.

"Above all, I want to ensure that our customers are completely satisfied, because this is the surest route towards our enduring success," he adds.

Strangeway enters into the role at a time when Honda (UK)’s business is achieving dramatic new car sales growth, with year to date sales up 19% compared with the same period last year.

With the new appointment, Ken Keir, who had temporarily been filling the General Manager post, resumes his original role as Managing Director of Honda (UK).


1990 - Joined Honda as Franchise & Dealer Development Manager. Responsible for increasing the Network from 130 dealers to 170, and developing profitability.

1993 - National Corporate Sales Manager - Responsible for increasing volume through newly created Corporate channels. Developed Accord business, in line with new production volume from HUM, Swindon. Initiated market strategy for the new British built Civic.

1996 - Regional Manager - Southern Region. Managed and developed dealer network, residing over a period of dramatic sales growth in both new car, used car, and aftersales business.

2001 - Head of Human Resources - Responsible for the integration of the new facilities at Langley, amalgamating the HME/HUK (European and UK) personnel interface. Initiated the National Field Sales operation restructure, and internal senior management appointments.

Published 7 May 2002 Melanie Carter

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