Honda's Green Mission Scoops Top Award

Honda (UK) has won the top environmental award in the "Oscars" of the Motor Industry, the Motor Trader Industry Awards. The award was in recognition of Honda’s industry leading Green Retailer programme, which successfully placed environmental initiatives on the business agenda of the company’s franchised network.

The award was presented to Honda (UK)’s environmental manager Faye Burton by Neil Marcus, of Standox, which sponsored the award at a ceremony at the Grosvenor House Hotel in London, last night.

Motor Trader's panel of judges acknowledged Honda (UK)’s pro-active approach to dealer based environmental issues with its Green Retailer programme launched in 2003. The company successfully communicated Honda’s environmentally-conscious philosophy to all dealer principals and senior managers. The judges were impressed by the innovative way the company tackled the growing legal challenges dealers face regarding the environment. The radical scheme covered a broad range of issues including waste disposal and communicating a green message to customers. An example of this is that some dealers now demonstrate CO2 emissions in grams with physical bags of sugar!

Curtis Hutchinson, editor of Motor Trader said: "Honda has a passion for doing things differently to its competitors and this extends to solving environmental challenges. Honda has not only made excellent progress with the design and manufacture of more environmentally-friendly vehicles, but it is striving to ensure that its dealers and suppliers meet similarly high standards in their businesses.

"The company has set high standards which go beyond legislative requirements in many areas. We applaud Honda for successfully implementing its Green Retailer programme which looks set to become an industry benchmark," he added.

Now in their 14th year, the Motor Trader Industry Awards are the most prestigious within the motor industry. A total of 18 awards were presented, all acknowledging excellence and achievements in a cross section of business activities from franchised dealers, independent garages and manufacturers to e-marketing, business improvement and innovation. This year’s event was held at Grosvenor House Hotel London, and attracted 1,200 guests from all sectors of the motor trade.

In addition to winning the Environmental Award, Honda was also the recipient of the Car Advertising Award for the Accord "Cog" TV commercial.

Published 16 July 2004 Melanie Carter

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