Honda Gets The Harry Potter Treatment

Honda FR-V

Honda FR-V

Boring old adults may half heartedly discuss flight as a possible next step in personal transportation, but to children, many of whom have grown up with the Harry Potter phenomenon, it’s never in any doubt: when asked: "If your car could do anything, what would it do?" an overriding number (43%) wanted it to be able to fly.

On the eve of Honda’s new family friendly FR-V going on sale, the company have commissioned a survey into what children expect from a car.

Over 400 children, 90% of whom were under the age of 10, gave some fascinating insights into the next generation of standard specifications.

Second to flying was for the car to be able to drive itself (28%) – this not so distant reality would no doubt win approval from many of the time starved commuters doing battle with the rush hour traffic on a daily basis.

Some of the more "off the wall" responses included the car having a "warp drive" or the ability to "kick Mum and Dad out".

When it came to driving, children just want to do it themselves: 28% believe this would make the journey more fun, second only to playing music as loud as they wanted (some things never change…).

Milkshake makers, a car swimming pool, computer games and the ability to see out of the front window also all cropped up.

The last point is extremely important to Honda. The FR-V has a 6-seat configuration in two rows of three - which means little Johnny will be able to sit in the front with Mum and Dad.

He may not be able to eject them, but by feeling more involved in the journey Honda are hoping he may not quite feel the need to…

The Honda FR-V goes on sale on 16 November priced from £14,750-£16,400. The six seat configuration is standard specification across the range.

Published 10 November 2004 Melanie Carter

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