Honda Civic IMA Helps Launch Traffic Reduction Scheme

Trident Honda Uses Honda Civic IMA's To Launch

Honda Civic

Trident Honda is using state-of-the-art petrol electric cars to create publicity for a pioneering congestion-busting initiative which aims to cut the number of cars on Surrey’s roads by as much as a fifth. The Surrey car dealer is helping to launch , an on-line database designed to match potential car sharers and thereby save unnecessary car use within the county.

The fleet of ‘clever and clean’ Civic IMAs will be used to draw attention to the website, which will initially match colleagues from within the dealership who are travelling to and from the same locations every day.

Having registered, car sharers are provided with the email addresses of suitable matches. Where a match cannot be found within an organisation, a dedicated co-ordinator can make introductions with staff of other organisations in the scheme. Users are able to list their travel and personal requirements when they register, including for example a smoking or non-smoking or male / female share.

By taking it in turns to drive to and from work, car sharers can cut down on stress and the cost of commuting as well as doing their bit for the environment. Fewer cars on the road will ease congestion and relieve pressure on parking in Surrey.

"We are delighted to be involved in this project which could improve the daily lives of thousands of commuters within our area," said Jonathan Easey, Corporate Manager, Trident Honda. "We took the decision to use the Civic IMA to draw attention to the project, because it is one of the most eco-friendly and fuel efficient models on the road today - and is even granted a 100% discount from the London congestion charge on account of its environmental credentials."

To read our in depth road test of the Honda Civic IMA [ click here ]

Published 9 December 2004 Melanie Carter

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