Chiswick Honda Wins Top Dealer Award

Honda has taken two top prizes at the Motor Trader Industry Awards 2003, held this week. Chiswick Honda, the company’s flagship product experience centre won the Franchised Dealership of the year award, while David Grainger of Norton Way Motors was nominated Dealer Principal of the Year.

Chiswick Honda was opened in late 2001 as Honda’s first all product sales centre in Britain. Offering cars, motorcycles and power equipment products for sale all under one roof, the aim was to deliver the complete Honda experience – in line with the company’s philosophy of ‘no inconvenience’ to customers.

Chiswick Honda is run by independent business principal, David Grainger. And significantly it was Grainger in his other capacity as dealer principal of Norton Way Motors who took the Dealer Principal of the Year Award.

"I’m very proud to be involved with these two awards," said David Grainger. "The Brand Centre provides a unique and exciting experience for customers. They can see and interact with the complete Honda product range in a friendly and relaxed atmosphere. We’ve only been open for two years, but already it is enabling us to build a stronger relationship with our customers – and to better serve their needs. It’s a fantastic opportunity," he added.

Held at Le Meridien Grosvenor House in London’s Mayfair, the Motor Trader Awards celebrate excellence in the motor industry. The Awards are presented to those companies and individuals who make a special effort to attract win and retain customers through the quality of their services and products.

Published 8 July 2003 Melanie Carter

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